Blue Light Guide (bluelightguide.co.uk) is an independent website run from the UK by its editor, who writes under the pen name Daniel Cooper. This policy explains what information the site collects when you visit, why, and the choices you have.
Blue Light Guide is not part of Blue Light Card Ltd. If you have a question about your Blue Light Card account, Blue Light Card’s own privacy policy applies to that.
Who Is Responsible for Your Data
Daniel Cooper is the data controller for this website. You can contact him through the contact page or by emailing [email protected].
What We Collect
The site collects personal information in a few specific ways.
- Contact form: your name, email address and message, used only to reply to you.
- Comments: the name and email you enter, your comment, and your IP address, used to display the comment and filter spam.
- Analytics: how visitors use the site, collected by Google Analytics and Jetpack Stats.
- Advertising: cookies and identifiers used by Google AdSense to show and measure ads.
- Server and security logs: IP address, browser type and pages requested, kept by our host and by Cloudflare to keep the site running and secure.
Advertising and Google AdSense
This site is funded by ads served by Google AdSense. Google and its partners use cookies to show ads based on your previous visits to this and other websites, and to measure how ads perform.
You can turn off personalised ads in Google’s Ads Settings, and learn more in how Google uses information from sites that use its services. If you turn off personalised ads, you’ll still see ads, but they won’t be based on your browsing.
Google may ask UK visitors for consent to advertising cookies through its own consent message. You can also block or delete these cookies in your browser at any time.
Analytics
Google Analytics (through Google Site Kit) and Jetpack Stats tell us which pages are read and how people find the site. We use this only in aggregate, to decide what to write and update.
Google Analytics uses cookies to measure visits. You can block them in your browser or with Google’s Analytics opt-out add-on.
Services That Process Data for Us
A few services help run the site and may process your information on our behalf.
- Our web host stores the site and its server logs.
- Cloudflare protects the site from attacks and speeds up delivery.
- Jetpack by Automattic provides site statistics, security, backups and the image delivery network (images load from i0.wp.com).
- Google provides Analytics and AdSense.
- YouTube videos embedded in some articles may set cookies when you play them.
Some of these companies process data outside the UK. When they do, they rely on approved safeguards such as the UK International Data Transfer Addendum or adequacy regulations.
Our Lawful Basis
Non-essential cookies, such as advertising and analytics cookies, require your consent under UK law. Replying to messages relies on our legitimate interest in answering you, and security logging relies on our legitimate interest in keeping the site safe.
How Long We Keep Information
- Contact form messages and emails: only as long as needed to deal with your enquiry, and no longer than 12 months.
- Comments: for as long as the comment is published. Spam is removed automatically.
- Analytics data: kept in aggregate under Google Analytics’ retention setting, which is no longer than 14 months.
Your Rights
Under UK data protection law you can ask to see the personal data we hold about you, correct it, delete it, or restrict or object to how it’s used. You can also withdraw consent for cookies at any time.
To make a request, use the contact page and we’ll reply within one month. If you’re unhappy with how we handle your data, you can complain to the Information Commissioner’s Office.
Cookies You Can Control
You can block or delete cookies in your browser settings at any time. Blocking cookies won’t stop you reading the site, though some features, like remembering your comment details, won’t work.
Links to Other Websites
Articles link to Blue Light Card and to retailers’ own websites. Their privacy policies apply once you leave this site.
Children
This site is written for adults who work in eligible professions. We don’t knowingly collect information from children.
US State Privacy Rights
Most readers are in the UK, but some live in the United States. If you live in a state with a consumer privacy law, including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Tennessee, Maryland, Indiana, Kentucky and Rhode Island, you may have the right to know what personal information we hold about you, to get a copy, to correct or delete it, and to opt out of its sale or its sharing for targeted advertising.
We don’t sell personal information for money. Advertising cookies set by our advertising partner may count as “sharing” for targeted advertising under some of these laws. You can opt out of personalised ads through Google’s Ads Settings or the Digital Advertising Alliance’s WebChoices tool, or by blocking cookies in your browser. Browsers with Global Privacy Control (GPC) turned on also send an opt-out signal to sites and ad partners that support it. Where a “Do Not Sell or Share My Personal Information” link appears at the bottom of a page, you can use it to opt out.
To make a request, use the contact page. We’ll reply within 45 days. If we turn down your request, you can appeal by replying to our answer.
Changes to This Policy
We’ll post any changes on this page and update the date below. This policy was last updated on 30 October 2026.